The International Football Federation Association  (in French, Fédération Internationale de Football Association)  universally known for its acronym FIFA, is the institution that governs football federations throughout the planet. It was founded on May 21, 1904 and is headquartered in Zurich, Switzerland. It is part of the IFAB, an organism in charge of modifying the rules of the game. In addition, FIFA organizes the Football World Cup, the other world championships in their different categories, branches and variations of discipline, and the Olympic tournaments at the part of the IOC. FIFA Group 211 soccer associations or federations from different countries, with 17 countries affiliated more than the United Nations Organization, three less than the International Athletics Federations Association and two less than the International Basketball Federation.  
EA SPORTS and FIFA are currently in a stalemate. The exclusive deal between the two major powers runs out of 2022, and according to a New York Times report, the football organization requires a billion dollars for the use of naming rights – and every four years.
FIFA soon under a new name? EA does not want to pay this sum and plays openly with the idea to rename your football simulations . According to EA, the FIFA goes into the offensive, and everything is currently indicating a failure of the deal.
It will probably not give FIFA 23
In a blog entry on the own website, the FIFA is clearly positioning itself against another exclusive contract with EA. One is excited about the future of gaming and esports for football . These areas should not be controlled by a single party (EA) according to the statement. Furthermore, it says:
The future of gaming and eSports for football stakeholders must include that not all rights are controlled and exploited by a company.
What does that mean? The FIFA wants to maximize your possibilities in the gaming area in the future. And that sees the organization obviously not given if EA again would be the only contract partner. Already there is allegedly an active betting exhibit of multiple mobile and technology companies that compete for cooperation with FIFA:
As a consequence, FIFA deals with some actors of [Gaming] Indust, including developers, investors and analysts […]. The result should ensure that FIFA has several matching actors with specialized skills by hand to actively create the best experience and offer for fans and consumers.
The background to the requirement of FIFA can be found here:
more on the subject
FIFA report reveals gigantic sum that EA would have to pay for naming rights
How does it continue? An extension of the exclusive contract between FIFA and EA is now virtually excluded. To openly, both sides communicate their rejection.
However, it is still possible that EA continues to use the name of FIFA and its licenses, just not as the only publisher / developer. In this case, then the price would fall, because the FIFA could take money with its licenses through further cooperation. In addition to the EA console / PC game, there are probably separate mobile games and eSports institutions from other companies.
Other current news about the FIFA series:
FIFA 22: The first Title update is now available for PS4, Xbox One and Next gene
FIFA 22: EA boss holds on Lootboxes, despite new gambling laws
FIFA 22: EA invents anime character to sell you expensive microtransaction
These licenses hang on the deal
In football business is a lot of money. But a billion dollar is still an extremely high demand, if we remember that in the deal with FIFA not much inverted. Ultimately, it is about the use of the name and the rights to the assets of the football world championships (names, logos, etc.). Even eSports tournaments want to change the FIFA himself.
Other licenses are retained: Official players, teams and leagues will continue to be in the football games of EA, no matter how they are called. Because this is different cooperation that has nothing to do with the FIFA. Only a few days ago EA announced that the contract with the player union FIFPRO was extended , which represents over 65,000 football professionals.
Would you like to see the FIFA licenses in other games? And FIFA under a new name, is that ever conceivable?