Activity Blizzard recorded a lower performance in the first quarter of this year. Overall sales decreased by 22%, while individual sales and Blizzard individual sales decreased by 49%and 43%, respectively. In particular, Activision explained that the Call of Duty: Vanguard and War Zone, which were released in November last year, had sluggish results.
Activity Blizzard announced on the 25th (local) and its first quarter of its 2022. In this quarter, Activity Blizzard has sales of $ 1.76 billion (about 2.2 trillion won), operating profit of $ 470 million (about 598.6 billion won), and net profit of $ 395 million (about 493.7 billion won) ) Revenue decreased 22% year -on -year, and operating profit and net profit decreased by 40% and 36%, respectively. Call of Duty: Black Ops Cold War and World of Warcraft (Wow), which was released in November 2020: Contrary to the first quarter of last year, which was achieved with the effect of darkness.
In particular, the performance of each game company recorded poor performance and Blizzard. First of all, the first quarter of Activision was $ 453 million, down 49% from the previous year, and monthly activation users (MAU) also fell 33% from the previous year. Among them, MAU is the lowest since Call of Duty: Mobile was released in 2019.
In response to the first quarter’s earnings, Activision reported that Call of Duty: Vanguard, which was launched last year, recorded lower sales than its predecessor, and the participation of Warson was also reduced. However, Call of Duty: Mobile maintained the same performance as last year. Subsequently, he has been focusing on improving Vanguard and Warzone play experience in the first quarter of this year, and emphasized that it will showcase the modern Warfare sequel developed by Infinity Word this year and a completely redesigned war z1. The two new Call of Duty were released in February, and Activision reiterated that both games will provide more advanced experiences. Lastly, I once again mentioned the Warzone Mobile, which was announced last March.
Blizzard was then only $ 274 million, down 43% from the same period last year, and MAU decreased by 19% to 22 million. MAU is the lowest since the second quarter of 2016, when the company announced its MAU levels by company. In the first quarter of this year, Blizzard explained that the launch cycle of Warcraft franchise products was affected. In fact, Wow, who is focusing on, is launched in November 2020 and is celebrating its second year of service this year.
Blizzard explained that he is pursuing several projects related to Warcraft. First, on the 12th, a new expansion pack of Hearthstone was released, ‘Sailing to Substated Cities’, and on the 20th, the new expansion pack’ Yonggun Corps’ was released on the 20th, and ‘Rich King’s anger, who led the game in the Wow Classic at the end of this year. It has announced that it is launched. Lastly, in the annual annual performance announcement in February this year, the company announced that it will release new information about Warcraft Mobile, which announced the launch of the year.
In addition, Diablo Immortal will be released on PC and mobile on June 2, and Diablo 4 and Overwatch 2 are also being developed. Diablo 4 is currently conducting an in -house test, and Overwatch 2 will be tested for user for PVP mode on the 26th.
Lastly, King, which is well -known as a candy crush series, recorded sales of $ 682 million, an increase of 12% year -on -year, and MAU reduced 3% to 250 million. Overall, King has maintained solid performance, while Activision and Blizzard seemed to have fallen lower than the previous year, and the overall performance of the company has fallen. In particular, in terms of MAU, the combined number of active and Blizzards decreased by 31% from 177 million to 122 million, and about 55 million people decreased.
Activision Blizzard has been measles internally and externally due to the in -house sexual offenses that broke out in the second half of last year, and in the first quarter of this year, it accepted a lower report than the same period last year. In the Acti Vision, it is trying to make up for the sluggishness with the 2019 Modern Warfare and War Zone, which had a monumental performance centered on Infinity Word, while Blizzard is newly released in Warcraft and Diablo Immortal, which will be released in June. It is a movement to rebound. The key is how much this strategy can achieve.
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