Hoyoverse and Pizza Hut will hold a joint collaboration in China, in which players, most likely, will receive awards both in Genshin Impact and in the real world.
The promo-art of the collaboration depicts Eola and Amber, but there is no detailed information about the rules of participation at the moment. Details of the action will have to appear closer to August 2022.
In March 2021, Hoyoverse collaborated with KFC and, as part of the event, Chinese players Genshin Impact could get unique intra-game wings planner. Players not from the Middle Kingdom in November 2021 were able to add to their collection a KFC award as part of the joint action Hoyooverse and Twitch.